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Innovation driven by a group of tech enthusiasts with over 50 years of international experience working at leading companies in EMEA, including Talabat, dubizzle, Property Finder, Swvl, Air Arabia, and the OLX Group.

We are "Ready For Business"

50+

YEARS OF EXPERIENCE

6+

BRANDS

4+

MARKETS

8+

INDUSTRIES

Karim Ali

Founder & Managing Director

An accomplished International Product Leader with over 15 years of experience spanning Berlin, Dubai, Cairo, and Kuwait. He has amassed extensive expertise in B2B2C product management across diverse industries such as online marketplaces, stock trading, news, and online food ordering.

Ahmed Eraqi

Commercial Director

A seasoned executive with over 24 years in tech, excelling in Classifieds, E-Commerce, Online Food Ordering, Airlines, and Ride Hailing. Eraqi's expertise spans marketing, branding, performance marketing, and business planning. He launched the first online advertising deal and e-commerce platform in MENA.

Hany El Saydawy

Head of Technology

An experienced tech enthusiast with over a decade of international expertise in UI/UX design, programming, and managing high-revenue platforms. Hany is an expert in designing and launching distributed systems and complex APIs, ensuring efficient code and engaging interfaces.

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